Article: Employer Branding in China
The chinees war for talent
Fast-booming economy and rapid decline in population growth, creates a severe shortage of trained professionals in China. Changes to work environments, crippling skill shortages and an increasingly discerning workforce creates a growing awareness that foreign companies must develop a long-term strategic HR policy in order to win the Chinese “war for talent”: companies must devote more attention to attracting and retaining their human capital. Increasingly, companies are translating this awareness into an “employer branding strategy”.
Strong employer branding helps not only in attracting the best talent, but it also gives employees a stronger sense of pride and organizational identity - which ultimately inspires them to give their best performance and live the values and brand promise of the organization.
Read more about empoyer branding and find the solution to employee attraction and retention problems.
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